【Advertising company】SNS marketing data analysis and visualization
SNS marketing SaaS development and viewing data visualization and analysis
Background
A consulting firm specializing in SNS marketing asked us to develop a SaaS service for them to transition from a contract-based service to a self-developed service. The objective was to create a stock-type revenue source and to analyze and visualize user attributes and viewing data to enable highly reproducible marketing activities.
Detail, Effect
We provided one-stop support from consulting services, including hearing the background and purpose of the service, setting KPIs to maximize the value to the client's clients, and selecting the best way to strike from the conversion rate of those numbers, to system development, maintenance, and operation. We developed services that contribute to maximizing profits through SNS, such as analyzing and visualizing user attributes and developing purchase promotion measures tailored to those user attributes. The product has been introduced by dozens of companies, including major Japanese clients.
Technology
- Automatic data acquisition through Instagram API
- User attribute analysis and visualization using collected data
- Web application development using Typescript
Language, Software
- Typescript (Vue.js, Nuxt.js, Vuetify, Nest.js, Node.js)
- GCP
- Firebase
- Figma