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【Major Electronics Retailer】Web advertising data analysis and visualization


At our client, a major electronics retailer, physical stores account for most of its sales. The amount of sales through online purchase channels such as smartphone apps and e-commerce sites were beginning to be negligible. Therefore, they were motivated to visualize the cost-effectiveness of Web advertising so that they could make data-driven decisions on what measures to focus on to achieve higher ROI in their sales activities.

Detail, Effect

The cost effectiveness of each Web ad was measured and visualized for each marketing funnel. This enabled a bird's-eye view of the cost-effectiveness of Web advertising in real time, and created a business environment in which advertising measures could be improved in an agile manner to maximize profits.


  • Data infrastructure building using TreasureData
  • Data visualization using Tableau

Language, Software

  • TreasureData
  • Tableau